Associate Recognition Overview

Service Awards
Reward associates who have demonstrated their loyalty and commitment to the company by reaching service anniversaries of five or more years (in five-year increments).

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Click on the links above to view the service awards gift selections, including emblematic jewelry, watches and other fine gifts, or to order your gift. When ordering, you will be prompted to enter the Access Number provided in your gift brochure.


Pinnacle Awards
Corporate awards given to managers for outstanding performance during the past fiscal year. Winners are selected by Belk executives and honored at an event in March.

Associate Recognition Program

Offers two levels of recognition for outstanding performance:

Consultants: for sales associates with annual personal sales of $500,000 or more, personal sales
within the top five percent of all Belk in their selling areas or within the top five percent of sales in their stores.

Pacesetters: recognizes both sales and sales support associates:

sales top 20 percent in sales-per-hour based on store size and selling area;

sales support top 10 percent in overall performance (includes corporate and division offices,
distribution centers and other Belk locations).

Award of Excellence

Recognizes associates for outstanding individual community support and contributions.

Each year, the company awards up to six associates with the Award of Excellence. Winners are nominated by fellow associates and chosen by a selection committee.